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Placeline/People
City Vaughan
Country Canada

Newsroom Ready: Rebranding BlackBerry as a software firm a big challenge: COO

BlackBerry’s chief operating officer says the technology firm has transformed completely from a smartphone maker to a software company. Marty Beard says educating the public about the move away from hardware is a big challenge. 
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Information
Source name: 
The Canadian Press
Unique identifier: CP14464154 
Legacy Identifier: r_BlackBerry20170302T1830 
Type: Video 
Duration: 2m14s 
Dimensions: 1920px × 1080px     172.22 MB 
Create Date: 3/2/2017 6:30:00 PM 
Display aspect ratio: 16:9 
Tags
Blackberry
Blackberry Canada
Blackberry cars
Blackberry COO
Blackberry hardware
Blackberry phones
Blackberry smartphone
Blackberry software
Marty Beard Blackberry