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Huge digital billboard lit up in Time Square

A megascreen was lit up Tuesday night in front New York's Marriot Marquis hotel. It's billed as Times Square's biggest and most expensive digital billboard. (Nov. 18)
Video provided by AP 
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Information
Source name: 
The Associated Press
Unique identifier: CP13429340 
Legacy Identifier: 18c1ae4b23b747d2bb9ad5722d55320a 
Type: Video 
Duration: 45s 
Dimensions: 854px × 480px     9.94 MB 
Usage rights: Digital platform use only. Broadcast rights and editing of content prohibited. 
Create Date: 11/19/2014 8:23:35 AM 
Display aspect ratio: 427:240